When two millennial CEOs set out to launch a podcast sharing their experiences as next gen leaders in a niche industry, they knew their story needed the right platform—and the right brand. I partnered with them from day one to build a visual and strategic identity that captured their fresh perspective, entrepreneurial energy, and unfiltered honesty. The result? A podcast brand that feels modern, relatable, and built for the next generation of business leaders.

The strategy began with a simple idea: how do you make business talk cool again? These leaders weren’t afraid to get candid about wins, losses, and the realities of mixing family with business. I built their brand voice and visuals around that honesty—modern, energetic, and unapologetically real.

Through color, typography, and tone, I gave the podcast a youthful edge with professional polish—bridging the gap between tradition and innovation. The final brand speaks directly to millennial and Gen Z business owners carving their own path while staying grounded in where they came from.

‍

‍